About Jae Chung.

SHORT BIO

Jaeyeon (Jae) Chung

I am the William S. Mackey Jr. Distinguished Assistant Professor of Marketing at Rice University. I study how evolving, technology-mediated environments shape consumer identity, value, and choice.

My research combines controlled experiments with natural shocks, archival records, and large-scale digital trace data. I am especially interested in findings that are surprising yet recognizable: behaviors rooted in familiar consumer experiences that reveal something broader about how markets work.

I earned a Ph.D. and M.Phil. in Marketing and an M.S. in Marketing Science from Columbia Business School, and a B.A. in Psychology, with Honors and Distinction, from the University of Michigan–Ann Arbor.