JC

PUBLIC ENGAGEMENT

Talks, Media & Recognition

Selected public talks, media appearances, research presentations, and professional honors.

Opening page of the Rice Business Wisdom feature Do LLMs Make You a Better Problem-Solver
Featured Research · 2026

Do LLMs Make You a Better Problem-Solver?

Rice Business Wisdom's AI Issue features my research with Byung Cheol Lee on how ChatGPT shapes creative problem-solving. Across five experiments, ideas generated with ChatGPT were rated 15% more creative than ideas produced through traditional methods.

Read the four-page feature ↗

MEDIA · HONORS · SCHOLARLY ENGAGEMENT

Connecting research with broader audiences.

Jaeyeon Chung appearing as a behavioral scientist on Fox 26 News
Media

Fox 26 News

Featured as a behavioral-science and consumer-behavior expert.

Jaeyeon Chung with members of the 2025 MSI Young Scholar cohort
Recognition

MSI Young Scholar 2025

Recognized as part of the Marketing Science Institute's 2025 cohort of emerging marketing scholars.

Jaeyeon Chung holding the Rice Business Award for Excellence in Research
Award

Award for Excellence in Research

Rice Business, 2024 and 2025.

Jaeyeon Chung presenting research at an academic conference
Conference

Research Presentations

Presenting research on social-media influencers and consumer engagement at an academic conference.

Poster for the 2022 TEDxRiceU Spring Salon
TEDxRiceU Spring Salon
Jaeyeon Chung with the 2024 Rice Business Award for Excellence in Research
Research Excellence, 2024
Group photograph of MSI Young Scholars
MSI Young Scholars