RESEARCH
I study how technology-mediated environments change the cues people use to form identity, value, trust, and choice. Across these projects, I pair real-world marketplace behavior with controlled experiments to build explanations that travel beyond a single platform.
Research on how reliance on recommended content shapes trust in the platform and belief in the information carried on that platform.
Research on how personal relationship content versus professionalized content shapes engagement with influencers.
Research on how visible attention and social signals shape value in digital product markets where quality is difficult to judge.
Research showing that traders follow upward momentum more readily than comparable downward movement, with implications for returns and market efficiency.
Research on how immersive virtual experiences can satisfy psychological needs and shape later interest in related real-world consumption.
Research on how intrinsic versus monetary motivation predicts ratings, retention, pricing, and lifetime value in the sharing economy.
Research on how possessions activate related identities while suppressing competing aspects of the self.
Research on how unexpectedly gained time changes the balance between pleasurable and utilitarian activities.
Research on how ChatGPT improves creative output by helping people develop more coherent and articulate ideas.