Consumer Behavior & Perception
Consumer perception, judgment, choice, motivation, identity, value, and consumer decision making.
EXPERTISE & PROFESSIONAL ENGAGEMENT
Consumer behavior expertise grounded in research.
I study how consumers make decisions in digital and emerging markets. My work combines behavioral experiments with marketplace data to examine questions involving trust, influence, technology, and choice.
AREAS OF EXPERTISE
Research relevant to complex marketplace questions.
My academic research and methodological experience may be relevant to selected consulting, litigation-support, and expert-witness matters involving consumer perceptions and behavior.
Digital Marketing & Advertising
How consumers interpret and respond to marketing communications, online persuasion, platform environments, and digital engagement.
Social Media & Social Influence
Social-media engagement, social cues, popularity signals, credibility, influencer content, and creator–audience relationships.
AI & Recommendation Systems
Artificial intelligence, personalized recommendation systems, recommendation algorithms, platform trust, information credibility, creativity, and belief.
Survey & Experimental Research
Survey design, consumer surveys, controlled experiments, behavioral measurement, research design, and causal evidence.
Digital Platforms & Marketplace Data
Online platforms, digital marketplaces, transactions, digital traces, text analysis, and large-scale behavioral data.
Selected topics: consumer perception · consumer decision making · digital platforms · social media · artificial intelligence · personalized recommendations · platform trust · consumer surveys · behavioral experiments · marketplace data